Lowrance® continued its domination of America’s tournament-fishing circuit late last month as Lowrance Pro Jordan Lee won the 2017 Bassmaster Classic Championship on Lake Conroe in Houston, Texas. A 25-year-old professional angler from Guntersville, Alabama, Lee became the sixth consecutive Lowrance angler to win the Classic when he finished with a three-day total of 56 pounds, 10 ounces, taking home $300,000 and the most coveted trophy in the sport. Steve Kennedy, who also competed in the event with Lowrance marine electronics, finished second with a total weight of 55 pounds, 1 ounce.
Capt. Don Dingman’s idea of hosting a TV fishing show with kids as guests were met with skepticism by a producer. “He wanted me to follow a script, say all the right things, do this and do that,” recalled Dingman. “I wanted to be me, not someone else.”
For six decades, the iconic brand Lowrance has led the fishing and boating industries in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail. But how did it all begin?